Meet u-sushi, Another Fast-Casual Sushi Option in the FiDi

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The counter at u-sushi. Photo by Rebecca Kinney. © tablehopper.com.

Report by Rebecca Kinney, tablehopper intern.

~U-SUSHI~ opened on Market Street last week, bringing a fast-casual and healthy option to the Financial District. From the folks behind Ozumo, u-sushi brings takeout sushi to a new level. Customers can choose from about 40 ingredients which are hand-rolled before your eyes. The process, which takes less than a minute, is assisted by state-of-the-art machines from Japan. If you’ve ever made sushi and ended up with rice stuck all over your hands, you’ll really appreciate the first machine: it spreads white or brown rice in a perfectly even layer on your choice of seaweed or soy paper. The “u-chefs” then fill your roll with your choice of fish, vegetables, sauce, and garnishes before rolling it by hand for the final machine. Dubbed the “sushi elevator,” the machine lifts your roll through some very sharp blades to give you eight perfect pieces. The roll is quickly wrapped while you grab a green tea Arnold Palmer on your way out the door.

Take a look at the menu here. [Ed. note: Unfortunately I don’t see nary a mention of sustainability on the menu or website (or press release). Great, now we can deplete the diminishing quantities of unagi even quicker!] Open Mon-Fri 10:30am-7pm. 525 Market St. at 1st St., 415-543-7655.