Pop-Ups: Press 12, a New Project from Jake Godby, Shorty Goldstein's Hits the Farmers Market, More


The pastrami sandwich from Shorty Goldstein’s. Yelp photo by Vicente G.

Jake Godby of Humphry Slocombe fame is launching a bakery project with partner Jewel Zimmer of {cocoa}, called ~PRESS 12~. The Bold Italic caught the news, and reports that they will be popping up outside Four Barrel on Saturdays from 11am through 2pm until they find a permanent home. Their first pop-up included such inventive and over-the-top choices as duck fat Chex Mix, double-chocolate togarashi cookies, and Elvis monkey pie (with stout, honey, caramel, and cornmeal). As for that name, apparently it refers to the nickname “Press 12 Girls” that Condé Nast employees used for Vogue employees, who resided on the 12th floor of the Condé Nast building in New York. Follow along on Twitter for updates. 375 Valencia St. at 15th St.

Downtown’s ~SHORTY GOLDSTEIN’S~ is popping up at the Ferry Plaza Farmers Market on Saturdays, now through April. The menu offers a few breakfast selections, including a gravlax bagel ($10) and challah French toast ($10), along with sandwiches for lunch. Look for pastrami ($11), corned beef ($11), and schmaltz-poached turkey ($10) (bonus: you can add foie gras to any sandwich for $10, or make it a Rachel!), along with classic sides like matzo ball soup and latkes. Take a look at the full menu here. They’ll be there 8am-2pm. Ferry Building Plaza at Embarcadero.

Emily Lai, a local chef who used to work at Fatty Crab and Sam Mason’s Tailor in New York and now owns The Rib Whip food trucks locally, has a pop-up on Wednesday February 4th at ~BIONDIVINO~. It’s called Masak Masak and is focused on Lai’s Malaysian-inspired cuisine. Dishes include a stuffed tofu curry with shrimp, and chawanmushi; here’s the menu. Biondivino’s Ceri Smith will be offering wine pairings by the glass, as well, which you won’t want to miss. The pop-up will be from 5pm-10pm. 1415 Green St. at Polk, 415-673-2320.