Release the Bagels! Wise Sons Bagel & Bakery Now Open


Peeking through the window. Photo courtesy of Wise Sons Bagel & Bakery.


The bagelry. Photo courtesy of Wise Sons Bagel & Bakery

Probably one of the most anticipated projects this year, Evan Bloom and Leo Beckerman just opened ~WISE SONS BAGEL & BAKERY~ last Friday February 26th. We have been tracking this one for you for a while, but here’s a quick recap for you: this is the Fillmore location of their 2,200-square-foot commissary kitchen, production bakery, and shop, where they will be making thousands of bagels (you can find them at all Wise Sons locations now, including the Contemporary Jewish Museum and 24th Street deli, plus their stand at the CUESA Farmers Market on Tuesdays, Thursdays, and Saturdays). There are currently five kinds: plain, sesame, poppy, salt, and everything ($2 each), plus a bialy.

There’s a counter where you can order bagels, all kinds of schmears, bagel sandwiches, baked goods (hello, babka!), and coffee and espresso drinks (they’re using Intelligentsia). The smoked fish lineup includes some selections from the same purveyors that New York’s famed Russ & Daughters use, so the bases are loaded.

There is also a case with grab-and-go items, and you can bring home smoked fish and their famed pastrami too. Check out the menu online here. Pay special note to the Bodega Egg & Cheese (cage-free egg omelette, aioli, and melted Tillamook cheddar on a bialy, and you can add their house breakfast patty made from chicken and pastrami with typical breakfast spices).

Since there are only 10 seats or so, it really is meant to be a takeout situation here (just wanted to manage expectations before you schlep over). Initial hours are Mon-Fri 7am-3pm and 8am-3pm on the weekend. 1520 Fillmore St. at Geary, 415-872-9046.