The pastry case at Tout Sweet. Photo from website.
Tout Sweet interior. Photo from website.
As previously mentioned on tablehopper, Yigit Pura of Top Chef: Just Desserts is opening a pâtisserie in Macy’s at Union Square. After some construction complications, ~TOUT SWEET PÂTISSERIE~ will officially be opening on Saturday September 8th. The first 100 people through the doors on Saturday at 10am will receive a special prize from Pura himself.
The pâtisserie will feature a variety of treats, both savory and sweet. In the mornings, there will be freshly made breakfast pastries, yogurt parfaits, and sandwiches, and then at lunch you can get soups, salads, quiche, and sandwiches (Pura’s B3 sandwich with bread, butter, and burrata sounds particularly insane). In the pastry cases, there will be macarons, petite gateaux (or small cakes), and layered parfaits called verrines, as well as celebration cakes to take away. Special-order cakes for weddings and other occasions will be available as well.
Pura will be doing some thematic baking, with his “Inspired” line, which will feature a different idea, or inspiration, translated into a flavor that is then utilized in the pastry. This month, look out for the “Tesla” line, inspired by eccentric electricity pioneer Nikola Tesla. Pura has combined passion fruit, yuzu, and Meyer lemon to create an “electric” flavor that will appear in a variety of goodies, including pâtes de fruit and jars of fruit curd to take home.
The store fills out 1,500 square feet with a design that Pura says was inspired by his “inner child,” hence the bright raspberry color palette. He sought to balance the design with Parisian decadence and California innovation and modernity. There is extensive shelving to hold all the retail items and, of course, a fabulous pastry case (custom made in Italy, no less!). There will also be seating for up to twenty people.
Great attention has also been paid to the packaging, so these treats will make impressive gifts for others—or yourself! As Pura says, “When it comes to sweets and gifts, what’s on the outside is just as important as what’s on the inside.” The store will be open Mon-Sat 10am-9pm and Sun 10am-7pm. Inside Macy’s, Union Square, 170 O’Farrell St. at Powell, 3rd floor, 415-824-8688.