Paint the Town Red: Negroni Week Returns June 6th-June 12th


Wise Sons’ special Negroni Week bagel. Photo: Grace Sager.


Bi-Rite Creamery’s “Happy Accident” Ice Cream Float. Photo courtesy of Bi-Rite Creamery.


Tropical Negroni at Bear vs. Bull at the Alamo Drafthouse. Photo: Wes Rowe.

Whooosh, ~NEGRONI WEEK~ is back in its fourth year (Monday June 6th to Sunday June 12th), and there are no shortages of cocktails, Negroni-inspired bites, events, and more for you to try. It’s pretty amazing to think Negroni Week started in 2013 with only 100 bars and restaurants participating, and it’s now an international event, with more than 3,500 bars, restaurants, and retailers participating in 44 different countries. In 2015, it raised more than $320,000 for charity organizations.

Plunk in your ZIP code to find events and more near you, whether you’re in SF or London. Here are a few highlights:

Negronis for Breakfast at Wise Sons Bagel & Bakery
All week
Swing by the new ~WISE SONS BAGEL & BAKERY~ for their Negroni Week creation: open-faced double poppy seed bagels topped with juniper cream cheese, Campari marmalade, and fresh fruit ($9), benefitting La Cocina.

Whitechapel’s SF-Marin Food Bank Happy Hour
Tuesday June 7th (6pm-9pm)
Come by ~WHITECHAPEL’S~ gorgeous back bar, the Gin Palace, for a special menu of classic Negronis and variations, with all proceeds being donated the SF-Marin Food Bank. In addition, get the Campari Key lime pie (Campari gel and meringue with gin and vermouth sorbet) for dessert.

Bi-Rite Creamery Celebrates PRIDE Month/Ice Cream Aperitivo
Wednesday June 8th
Not like you need an excuse to swing by ~BI-RITE CREAMERY~, but they will be serving their Negroni ice cream, as well as the “Happy Accident” Ice Cream Float—inspired by the Negroni Sbagliato, this float is made of their Negroni ice cream and classic Madecasse vanilla ice cream with Boylan’s Orange Seltzer. One hundred percent of proceeds from the $9.99 float on June 8th will be donated to the Dyke March.

Negroni Week Matinee of La Dolce Vita at Alamo Drafthouse
Saturday June 11th (4pm) and After-Party (6pm)
The folks at ~ALAMO DRAFTHOUSE~ will be screening Fellini’s masterpiece, La Dolce Vita, and you’ll be enjoying Negronis and Boulevardiers from the tap, plus Malted Chocolate Negronis, Frozen Tropical Negronis, and more. The after-party will feature more Negroni variations from bar manager Isaac Shumway with special guest bartenders, and snacks too. They will donate $3 from Negronis (or Negroni variations) throughout the week to Tipping Point.

Keep tabs on the Negroni Week action on Imbibe’s Instagram and Twitter feeds (@imbibe) and tag your pics with the #NegroniWeek hashtag!

If you want to read about some fun New York Negroni Week drinks and eats, read my post in Time Out New York!