SFMOMA's "How Wine Became Modern" Opens November 17th


Smell wall. Photo courtesy of SFMOMA.

I’m looking forward to checking out the new exhibit launching at SFMOMA this Wednesday November 17th, ~HOW WINE BECAME MODERN: DESIGN + WINE 1976 TO NOW~. It all begins with 1976’s Judgment of Paris, and includes everything from over 200 wine labels to a wall work by Peter Wegner that charts more than 200 house paint colors related to wine; the exhibition was developed in collaboration with Diller Scofidio + Renfro. Here’s more from the press release: “The first exhibition of its kind, How Wine Became Modern looks at the contemporary culture of wine and the role architecture, design, and media have played in its transformation over the last three decades. Historical artifacts, architectural models, multimedia installations, newly commissioned artworks, and a ‘smell wall’ provide a richly textured experience in the galleries, inviting you to discover wine as you’ve never seen it before.” The exhibition runs until April 17th, 2011.

Oh, and I also learned about a couple exhibit-related promos on Wino Tripping—you can bring your used corks to SFMOMA and be entered to win a week-long Northern California luxury wine adventure, or bring your ticket stub to Press Club in Yerba Buena Lane for two complimentary tastings (there are also some deals in wine country!). Read more here. Cheers!