Bakery News: Victoria Pastry Co. Reopens, Le Marais Bakery Coming Soon


The new counter at Victoria. Photo by Dana Massey-Todd. ©


The café area of Victoria, and it’s right by the park! Photo by Dana Massey-Todd. ©


The exterior of the upcoming Le Marais Bakery. Photo from Facebook.

Good news, fans of princess cake and little Italian cookies: 98-year-old ~VICTORIA PASTRY CO.~ has completed their move to a new North Beach location, across from Washington Square Park. It just opened over the weekend. Hours for now are Sun-Thu 7am-7pm, and Fri-Sat 7am-8pm (or 9pm—time will tell). 700 Filbert St. at Powell, 415-781-2015.

On Saturday while selling my new tablehopper T-shirts at the SF Street Food Festival, a friendly couple came by my table to say hello and tell me about their new project, ~LE MARAIS BAKERY~, which Eater just noticed was opening in the former Jamba Juice space in the Marina. Patrick Ascaso and his wife Joanna Pulcini-Ascaso will be opening the bakery in late fall.

It will be an artisanal, organic bakery inspired by the boulangeries that Patrick loved while growing up in Paris, though it will have a Northern California influence with locally sourced ingredients. Think breads, pastries, scones, quiches, sandwiches, and pissaladière. Paxton Gate (who did the design for Flour + Water) will be doing the design and build. They are currently in demolition and have discovered many of the building’s original features (like a great skylight) that were covered up. Stand by for more in the coming weeks. 2066 Chestnut St. at Steiner.