The founder of Ruby Wine, Joel Bleskacek, and his wife, Maxine Siu, are opening a breakfast and lunch spot on the corner of 18th Street and Texas called ~PLOW~. They will be serving breakfast all day and lunch (beginning at 11:30am) Monday through Friday, with brunch on the weekends. The classic American menu will have dishes like French toast with caramelized bananas and mascarpone, there will be a brined pork chop with organic eggs, and baked goods, like muffins and buttermilk biscuits. Siu is getting back behind the ovens after a ten-year hiatus (she opened Stem flower shop on 18th Street in the Mission). She previously worked with Paul Bertolli and Michael Tusk at Oliveto, and then with Jim Moffat and Mark Gordon at 42 Degrees. Before opening Ruby Wine eight years ago, Bleskacek worked front of the house at Campton Place, Oliveto, and 42 Degrees, and is currently doing the wine list at Slow Club and Serpentine. (He will also have some wine available at plow.)
The 800-square-foot space has 13-foot ceilings, and 7-foot windows along 18th Street. The bright and clean space will have room for 8 at the counter, and around 30 at the tables (complete with French Tolix metal chairs). There will also be a touch of country in the space, with salvaged timber floors. They are hoping to open in mid-August.