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Dec 23, 2014 1 min read

398 Restaurant & Bar Now Open in Union Square

398 Restaurant & Bar Now Open in Union Square
The former location (as 398 Restaurant & Bar). Photo by Kelly Puleio.
Table of Contents

A report by Dana Eastland. There’s a follow-up to the October opening of Klyde in Union Square. It’s called 398 RESTAURANT & BAR, and, like Klyde, it’s in the Hotel G but is a separate project. Klyde’s Sam Fechheimer is the chef here, as well, with a menu of European-inspired dishes. The charcuterie selection is extensive, with pâtés and terrines made in-house, and entrées include pastas, meats, and salads.

There’s also some big news (ha) behind the bar: Brian Felley and Mo Hodges of the short-lived Big are running the show on the cocktail side of things. These new digs are actually large, clocking in at 124 seats, and the pair will still be shaking up their creative and flavorful concoctions. The drinks and food will be designed to play well together, so think cocktail-friendly food and vice versa.

The interior is a mix of industrial and raw with polished accents. The banquettes are upholstered with blood orange velvet to give a plush vibe, while raw beams and the original and distressed plaster ceiling keep everything from getting too fussy. The back bar has botanical wallpaper, which echoes the many ingredients in the cocktails, and Holophane-style lights, with polished dark wood stools and a pewter-toned bar.

398 Restaurant & Bar officially opened on December 19th. Hours are daily 5pm-11pm. 398 Geary St. at Mason, 415-654-5061.

The former location (as 398 Restaurant & Bar). Photo by Kelly Puleio.

A cocktail at 398 Restaurant & Bar. Photo by Kelly Puleio.
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